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2023
Data Clean Rooms Partnerships
Monetized data clean room technology by partnering with CPGs to bring in a projected 1MM - 5MM in additional revenue.
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2022
Global Einstein Enablement
Implemented AI technology to avoid subscriber over-saturation, improve email marketing targeting and increase ROI.
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2022
International Process Refinement for Efficiency
Launched collaborative web-based tools for cross-collaboration saving our company money and time while ditching the old school Excel sheets.
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2021
Salesforce Marketing Cloud Implementations
Drove cross-functional consensus and execution on behalf of customers including 2 leading national banking institutions, a multinational financial services Fortune 500 company, 5 international big-box retailers, Automotive insurance, Health insurance, CPG companies, and an international health device company.
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2020
Company-Wide Stensul Implementation
Released a company-wide email marketing tool called Stensul which increased productivity by 83%, saving 254 production hours per month and increased business value by integrating with AEM DAM, enabling Single Sign On and appending tracking analytics.
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2019
Data Append & Audience Insights
Increased data point growth by 25%, improved subscriber engagement and gained persona insights which lead to a shift in marketing strategy for email and SEO. Initiatives were intended for the email team but brought value to the business, SEO team, and on-site team.
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2018
IP Warmup
We not only warmed up our IP, but this campaign helped increase overall audience engagement, including from those deemed less engaged (30+% average email open rate). We also partnered with Google Analytics data to find that 2,323 users spent an average of 1:30 minutes on our landing page for the campaign.
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2017
Retail Therapy App
Launched the company’s first truly mobile iOS/Android application for the Retail Division which garnered over 100k downloads in the first 2 months.
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2017
Oh What Fun! Multitouch Retail Campaign
Digital campaign partnership including on-site interactive experiences and mailer/postcard. Campaign was distributed to 300,000 households, 92,000 email addresses, and reached 585,000+ impressions on paid media. Initiatives led to 5,472 store visits and 8.450 view-through store visits.
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2016
Rent-An-Admin Product
Added a revenue stream by developing a product for our Salesforce Services department called Rent-An-Admin to bucket service hours for our clients in a unique way.
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2015
Company-wide Velma
Implemented Velma across 2 companies (Intelliloan and Metropolitan Home Mortgage), 12 branches, 26 loan officers and 48 total users